Simple Steps to Grow Your Wellness Business
Are you passionate about helping people to live healthy lives and want to serve more people through your wellness business?
It can be overwhelming for many health pros to spend years studying and perfecting your practice, skills, and offering to realize that not only do you need to be good at what you offer health-wise - you also need to be skilled at business, marketing, website design, and social media marketing as well. That’s a whole other set of skills that many wellness practitioners are not nearly as excited about as natural health.
I’ve been working in the holistic health field for over 20 years professionally as a practitioner, teacher, coach, writer, product designer, and entrepreneur, and believe in the power of wellness entrepreneurs to create positive and needed change in the world today for the greater health of all people.
As a wellness entrepreneur, I’ve worked as a massage therapist, craniosacral therapist, birth and postpartum doula, childbirth educator, doula trainer, women's health teacher, dance teacher, massage trainer, herbalist, writer, speaker, and supporting local, national, and global entrepreneurs, schools, and organizations with business strategy and online business coaching.
From working with so many people and groups over the years, as well as growing my own businesses through both private practices, workshops, retreats, and events, online courses, coaching, and products, I have a really good understanding of what wellness entrepreneurs need and want to know about how to grow their businesses sustainably and online.
Over the last few years, social media has really grown, and with changing algorithms and platforms many people are wondering how to get the message out about their business.
The strategy that I've been teaching for years has stayed the same - while social media can be a great way to get the word out about your business - the most important thing is to have your own website, email list, and online platform. Then you can attract people to your website through social, SEO, and networking, but you never want to focus on social media as your main platform - you need your own online home and way to reach people!
When you have a solid online platform with a simple and well-designed website plus a growing email list you can confidently serve people regardless of whether social media sites change their ways tomorrow. It's absolutely essential!
Today, to create the biggest impact it’s really important to have an online platform for your business for people to find you, learn more about your work and services, and know how to reach you. You can do this with grace through identifying what your message is you want to share and focusing on your priorities.
Through coaching many health pros over the years, I’ve learned that there are many people with extensive skills and abilities to help others who struggle with websites, social media, emails, and other aspects of online business today.
However, you can create an awesome website, thriving email list, and reach your community online with ease if you know how to focus, simplify, and use the best professional tools to make it happen.
Are you ready to grow your wellness business online, reach more people, and use your gifts and passion for health and wellness in a bigger way?
The Simple Steps to Online Success:
Website
Your website is your home online. It’s really important for people to be able to find you online. It’s essential to own your own website and domain name, and to know how to update and edit it yourself, without having to depend upon a web designer. Websites are meant to be dynamic, changing, and frequently updated. There are simple, intuitive, and professional sites that you can use to design and publish your own website without needing to spend thousands of dollars on a web designer and developer. Create your own website so that you don’t depend upon social media and sites owned and controlled by other companies. If you own your own business, you should own your own website too.
Email List
Your email list is your client list. While it can be nice to get followers on social media, those other sites will never show your posts to all of your followers, or give you a way to contact your followers directly. It’s absolutely essential to have a way to reach out directly and share news, updates, and offerings with your customers, community, and clientele. That’s why your own email list and newsletter is essential. First you need a website, then the most important thing to add to your website is way for visitors to opt-in to your email newsletter. Now you can grow your community - and communicate with them!
Social Media
The world of social media is a dynamic ever-changing landscape of websites, algorithms, and trends. With many options to share and connect through, there is a great benefit to having a presence for your business on Facebook, Twitter, Instagram, Pinterest, YouTube or other social media sites. However, you don’t want to depend upon any one social media site, as they are constantly changing and they are consistently reducing the ability for businesses to reach their customers organically without paying for advertising. Therefore, the best thing to do is to make sure you are focusing on growing your business on your own website and your email list, and then use social media strategically as a way to reach out to new people, bring them to your website and then invite them to sign up for your email list through an engaging opt-in.
If you already have your website, email list, and social media set up and are wanting more systems to grow your online business successfully, check out some of my favorite resources and tools for online business here.
Now is the time for you to fulfill your calling and create or grow your thriving holistic health and wellness business!
The more that healers and wellness leaders truly step into their calling to serve others fully the greater change and transformation will happen in the world today for all people.
It's time for you to reach more people, help create a healthier world, and to follow your passion.
If you are ready to make a bigger difference, reach more people, and create global change with your health and wellness business, then you can do it with more ease by focusing on your mission and what’s most important to growing an online business.
Through the internet, social media, and online publishing it is easier than ever to share your passion and bring forth transformation for peace, wellness, and prosperity.
Online business is the key to reaching more people and creating a bigger impact for healing the world.
You can harness the power of the internet to build a strong online platform for your business.
Learn the simple systems for success so you can connect with your community and serve them effectively.
Remember to build your own online foundation first, so that all the effort and time you put into building up social media, products, services, and offerings will have a strong platform to grow from and bring people back to.
Wishing you abundant success!
Many blessings,
Kara